Date: November, 2014
Client: Sarette Excavation, LLC
Project: Website Development and SEO
Challenge: To get lead generation quickly with a brand new website
Our Solution: This client never had a website. This is good and bad. The good news is there wasn’t a big mess online to clean up; the bad news is, because it was a brand-new website, it was going to take a while to rank naturally for the keywords they want to be found for.
As with every website development client, we asked them what their most profitable services are. One such service was “ledge hammering.” When we punched the keyword in our keyword analytics program, it showed a low search volume – essentially, “No Results.” It may seem counterintuitive, but we were quite encouraged – a low search volume would mean that keyword could potentially climb to the top of search results faster than more competitive ones. Ignoring Google’s wisdom, we created an optimized page on the website for ledge hammering anyway.
It paid off. Within only four weeks of the new website going live, the optimized webpage for ledge hammering was at position one on a Google search for that keyword. As a result, the client landed a $13,000 hammering job from someone who found them online – 40 miles away!
Because this client had no previous internet presence, we also provided an off-page SEO campaign targeting one competitive keyword that had hundreds of searches per month. Over an 8-month period of time, we were able to bring that keyword up 34 positions to the page one organic position. Our Google Local optimization services also helped the client rank first for that keyword in the map listings in New Hampshire.
Conclusion: Strategic SEO requires a balance between digital analytics and common sense. No website will rank everywhere for everything organically, but over time a well-structured SEO campaign can yield great results for the most important keywords.