WordPress Websites

Lead Generating Websites

Several years ago we switched from building websites in HTML to WordPress. Although we were getting good search results on those HTML websites from our SEO campaigns, the decision to move our clients to a WordPress website platform has been a great experience for both us and our clients. Our clients are able to make changes to their own website simply by logging in to the dashboard, and as website designers we enjoy the functionality and predesigned themes. We are able to produce a professional result faster when designing a website with WordPress.

What is WordPress? Some of you reading this don’t know what the heck I’m talking about. WordPress is a content management system (basically a way of organizing content on the web) that uses an internet-based platform to build on. There are thousands of predesigned templates called “themes” that are easily customized with image sliders, photo galleries and contact forms. Once the WordPress website is built, it doesn’t require a computer programmer to make updates and changes to it.

WordPress is search engine friendly. The websites we design look like any other website, having menu bars and points of navigation that direct visitors to static pages. These pages are the “meat and potatoes” of our search engine optimization programs. As with any other website, the keyword research must be done before building the site and considered when throughout the process of building a WordPress website.

Built-in “blog.” This is where it gets confusing. The WordPress platform is technically a “blog” platform. When we build business websites in Word press we include static pages and a blogs, sometimes called a “news” page. This appears in the menu bar as any other page. Blog posts have a special advantage in terms of organizing content and also for search engine optimization. Because a blog is a news platform, when content is added it gets picked up by the search engines quickly. It can be used to target specific keyword phrases if structured properly.

Some of you still don’t know what the heck I’m talking about. If all of this talk of blogging and SEO makes your brain hurt, think of the “blog” on your WordPress website as being like the junk drawer in your kitchen. It is a catchall for everything that doesn’t fit in the organizational structure of your website.

See our portfolio gallery for examples of WordPress websites that we have built for our clients.