We are not going to lie to you – it’s a lot of work. Creating an online marketing strategy and defining your brand requires a commitment to a creative process for a period of time – which is probably why most business owners put it off! If you are rebuilding your website every three years (as is common), doesn’t make sense to evaluate how your company has grown and what your marketing goals are for the next three years?
It starts with a cup of coffee. Initially, let’s remove words like “meeting” and “work” and think of it more as a roundtable session on a creative marketing project. That’s how we see it! We’ll sit down over a cup of coffee and talk about your company. It’s really exciting when a synergy of ideas comes together! This is we call the “Discovery” phase.
Plan, price, proposal. Once you’ve told us all about your business, we will do a little research and pull together a marketing strategy customized just for you. You will receive an outline and cost estimate from Local Net Results within 48 hours. After getting your feedback, we will make any necessary adjustments and provide you with a detailed proposal and a project timeline.
Design, development, delivery! Depending on the scope of work, we’ll schedule one, two, or three roundtable sessions with you to get to know your company better and expand on the ideas presented in our discovery meeting. For example, a Google AdWords campaign may require only one roundtable session and the rest is research and development on our part. Website design and brand strategy campaigns often take several sessions to review and refine the content that we write on behalf of your company. This can be done in person or through a conference call.
The faster we get done, the sooner you make more money. At Local Net Results we have no interest in dragging out projects. I have heard of web development projects lasting over a year. Not only is that painful, but think about how many leads that business lost out on because they were not online! As a result, it is our current policy to work on no more than two projects at a time. This means we may have a backlog of work and can’t work with everybody.