Do Google AdWords work? Absolutely! It’s a fact that 67% of all clicks happen on the top listing of a search page. About 30% of clicks are split between the other listings on page one and only about 3% of searchers go to page 2. So, top of page is where it’s at!
But, when you are paying every time someone clicks on your ad, you want to make sure that click counts.
It’s not “set it and forget it.” Google AdWords is an auction-based program that bills on a pay per click system. What you pay per click varies depending on competition – that is, how many other companies are bidding for the top spot. Within a day or two, one specific keyword can double or even triple its click-rate without notice. When you see it on your credit card statement it’s too late!
Effective Google AdWords management involves not only targeting the best keywords, but having other keyword combinations and ad options to switch out to prevent a runaway budget. It becomes a balancing act between maintaining a top-of-page spot and not using up the monthly budget limit. It requires daily monitoring and management. It requires a strategy.
Our Google AdWords management program can run a minimum of six months and includes:
- targeted campaign with up to seven ad groups
- remarketing display ads that follow qualified shoppers on Google Partner sites
Is Google AdWords right for you? At Local Net Results, our first-things-first approach typically involves developing a well-optimized website that ranks high in organic search for as many keywords as possible; then consider an AdWords campaign to “fill in the holes.”
While limited in scope and reach, organic SEO does anchor your company website on a search page naturally, without having to pay when someone clicks on it. If you find you are still unable to rank high for specific keywords, a Google AdWords campaign is a very good way to complement the visibility that you already have online.
Google AdWords might be a good approach for you if:
- you are trying to reach a market outside of a local area
- you are in a competitive industry
- you have a big-ticket service
- you have a seasonal business and need an extra push certain times of the year