We created our Lead Generator program for those clients who want to stay on top. Assuming that the foundation of brand management and local online visibility has been accomplished, growing businesses need a steady stream of targeted leads to meet their sales and production goals. It’s not enough to have a “wait and see” approach to online marketing. They want to be at the top of the search page.
There are two ways to go about this:
SEO. Search engine optimization (SEO) is not what it used to be. It requires a careful, quality content-driven campaign to be effective in dominating an organic search page. One way is to boost the search engine ranking position (SERP) naturally by optimizing specific service pages on the company website, and providing off page reinforcement for highly competitive keywords.
Pay Per Click. Where organic SEO is limited, pay-per-click campaigns fill in the gaps. Our Google AdWords campaigns are highly customizable, covering as much as 3000 keyword combinations across 7 different ad groups. With remarketing, we are able follow visitors on Google partner sites with a banner ad of your business. This unique approach to structuring and managing Google AdWords campaigns enables us to maintain a high search page position and low cost-per-click for our clients.
Our Lead Generator program is not for everyone. It is a “full-speed ahead” program for clients who recognize the importance of online marketing in their business. In addition to all of the services that come with the Brand Builder program, Lead Generator also includes:
Organic Search Optimization
Competitive keyword targeting
Quality link building
Google AdWords Campaign
Up to 7 ad/service groups
Daily budget monitoring/management*
Banner ads on Google partner sites
Short-term campaigns available
If you feel you’re ready to take your business to the next level, contact us today to find out more about our Lead Generator program!
*Management fee only – click budget not included