As experts, we assume that everyone wants to know facts. Well, here is a fact: according to Harvard Business Review, a whopping 95% of people buy based on emotion, not facts! People will use logic to justify the emotion of a purchase, not the other way around.
A potential customer decides within eight seconds of coming to your website whether to stay on it or click out. It’s critical that they make an emotional connection right away. Nothing tips the scale of emotion faster on a website than professional digital photography. That’s why you will almost always see a headshot of the company owner – or picture of the company employees – on the home page of the websites we design for our clients.
Cell phone cameras are ok for posting to social media sites, but only the best, high-resolution photography should be used on a website. We provide professional on-site photography services for:
The most important image you can display on a homepage is a human face. The face of the actual company owner is best because it instantly personalizes the world wide web to the visitor. If not on the home page, there should at least be headshots of the owner and all principals in the company on the “About Us” page.
Companies that have five or more employees want to show potential customers that they are in it for the long haul. We provide photo shoot days for company employees, equipment, and trucks. This is a great way to show off your investment. We have drone photography available for really large companies!
Are you in a construction trade that produces beautiful work? The portfolio gallery images should be the best of your best - which means carefully staging the shot and using good camera equipment. Local Net Results will provide on-site architectural photography for use in your portfolio or featured project galleries.
For more examples of digital photography we have provide for our website clients, click here.
At Local Net Results, our clients know we are evangelists for the power of digital media. Professional, personalized imagery is perhaps the best investment you can make in your marketing.
*Harvard Business Review
by Michael D Harris, January 26, 2015