What are people saying about your company online? Do you know?
Consumers are in control. After decades of bad products and poor quality service, consumers have taken marketing into their own hands. They are less likely to buy from you based on a catchy marketing slogan than they are by reading what perfect strangers say about your company or product. According to a Nielsen Global Trust in Advertising Survey *, 70% of consumers surveyed said that they would purchase a product or service after reading online reviews from strangers. Only 67% were moved to buy because of a website.
More than ever, a good reputation is the most powerful force in marketing.
Bad reviews are a business killer. You’ve heard the old axiom that says “one angry customer will tell 10 people, and 10 happy customers might tell one.” It’s only human nature. If a customer feels they were wronged, they will go to great lengths to damage your reputation. You may not even know about it. Local directories like Google and Yelp are the perfect outlet for them to vent.
Unfortunately, these bad reviews show up when someone types in your company’s name. When that happens, all the marketing in the world can’t help you. Potential clients who look you up online will never go to your website. Even if you were referred by someone they know, they will still look you up online. Chances are they will see that bad review first and look elsewhere.
Bad reviews happen. It’s the good reviews that you have to work for! At Local Net Results, we have put together a program to make it as easy as possible for your customers to leave a positive review for your company online. We have everything from a basic DIY platform to a full-service review collection and syndication program.
Depending on the level you choose, our Reputation Management program consists of:
- Contact Management System
- Full access to an analytics platform
- Reputation monitoring
- Digital review form
- Review syndication to social platforms
- Instant live alerts
- Monthly reporting and goal setting
- Custom video creation and SEO
At Local Net Results, we are all about improving your visibility on the Internet. Making your business a five-star rated company is one of the ways we help potential customers decide to choose your business over the competition.
* Copyright © 2015 The Nielsen Company
