There’s a reason why “Build” is the very first step in our “Build-Manage-Market” process. In order to have a strong internet marketing campaign, you need “products.” There has to be something that advertises your company online. This could be a company website, video, or blogging platform. Before we talk about what internet products are best for your company, we need to take a step back and look at your brand.
Build your brand. A website that doesn’t accurately represent your company is an indication of a branding problem. The worst thing you could do is to syndicate incorrect information and send potential clients the wrong message. We “roundtable” with our clients to explore ways of improving their company’s message and presentation. This becomes the theme that is woven through all of the marketing “products” we create for them.
Build your equity. A foundational principle of Local Net Results is what we call “advertising equity.” We believe that our clients should own as much of their advertising properties as possible. When we build them a website, they own it. When we set up directory profiles, we give our clients the logins. Many SEO companies “rent” websites and blog platforms. While that may be a better business model, we feel we have a responsibility to leave our clients with more value than we found them.
Build your business. At Local Net Results we are in it for the long haul. Whatever we build, we manage. Whatever we manage, we market. We don’t typically do “catch-and-release” website projects. Our whole goal is to generate more and more leads from the internet for our clients, increase their ROI, and help them to grow their business. In our experience, jumping around from web company to web company is the worst thing you can do for your online marketing.
These are the digital marketing “products” that we provide for our customers:
- WordPress Websites
- Online Directory Profiles
- Blogging Platforms (Web 2.0’s)
- Video
- Digital Photography
- Article Content (for webpages and syndication)
