“Are you going to update my website?” This is a question we get asked a lot. Our answer is, “We hope so!” Our SEO and Content Management program provides content updating and keyword tracking services for our clients who want to keep their website fresh and know where their website ranks in the search engines at all times.
Content is the fuel that drives search engines. A search engine’s main function is to provide the best answer to the query that is typed in to the search bar. In order to do that, Google processes a dizzying amount of data. One click of your mouse and Google crunches over 1 trillion bits of information to find the best answer. Where does that data come from? Content! Google reads words. Good content is necessary in order for a website to come up high in search results.
Where do you get the content? This is a very good question to ask – because boring, re-purposed blah-blah-blah content provides little value. Sure, the search engines might pick it up. But when nobody reads it because they are not interested, it affects the quality score of your website. The answer to this question is “the best content comes from within your company.”
Social media changed everything. The polished corporate image doesn’t sell anymore. Your customers want to peek in your windows. They want transparency. They want “reality marketing.”
Content and SEO are inseparable. Our SEO and Content Management program takes real content from real clients and turns it into search engine food. Our clients provide us the information – what’s new at their company, in their industry, seasonal specials, etc. We edit the copy they send, write it for the web, tag it and post it to their blog for them. This on-page optimization strategy will very often boost the website’s search position for new keywords and strengthen search position existing web pages. Our clients have monthly consultation and 24/7 access to their website analytics portal.
You didn’t get into business to become a blogger? We understand the hindrances to writing fresh content. If you don’t do it all the time it’s hard to get into “the zone.” We also have copywriting services available to help our clients with their content marketing.
