Start-up businesses need a hand-up. When we considered bundling our web management and marketing services, we needed a program that would benefit smaller companies on a lower budget. At a very basic level, what do small businesses need for online marketing?
- A company website (Website Design)
- Somebody to manage that website (WordPress Management)
- Tell the world that they are open for business (Local Visibility)
- Have access to a platform to manage what people see online (Location Management)
We created our Webmaster program to provide the maximum value for small companies at price point they can afford. Webmaster is a fully-managed program – not a do-it-yourself website dashboard. Getting a business off the ground is very demanding. It has been our experience that small business owners don’t want to play webmaster. They want to grow their business.
Remember “build-manage-market?” These are the sequential steps to creating a strong internet presence. Webmaster is a management program – we still need to build the “products” – a company website and local directory optimization through our Local Visibility program. If cash flow is a problem and a new business owner is unable to pay for the cost to build, we can provide financing.
As their business grows, they will build a customer base and hire more employees. The online directories that we have set up and monitor for them will become the platform for building a five-star reputation with online reviews from these customers. Having more employees means they need more leads. Clients whose businesses are in a growth mode typically move up to our Brand Builder program.
The management portion of our Webmaster program combines two of our basic services:
- Premium WordPress managed hosting
- HTTPS secure website certificate
- Password management
- Cloud-based backups
- Double-layer security firewall
- 24/7 WordPress support
- 99% up-time rating
- Monthly website updates
- Website security audit
- Baseline reporting
- Manual directory submissions
- Data aggregator feed
- Citation Analysis
- Monthly Progress Report
- 24/7 real-time monitoring
- Interactive dashboard access
- Niche directory options
- Review monitoring